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Si Se Puede: Five Latinx/Hispanic Women Businesses to Know

Illustration by Ellinor Rundhovde

By Andrea Carvajal

While Latinx/Hispanic Heritage Month is a once a year celebration that goes by far too quickly, supporting and celebrating women of color should be year-round. To commemorate that, here are some Latinx/Hispanic businesses owned and run by women you should know and support. 

Brujita Skincare 

Brujita Skincare is a Los Angeles based, Latina owned business. Leah Guerrero created the brand while in Mexico City and has over ten years of esthetician experience in what is known as holistic skincare. Brujita skincare uses organic, sustainable products that come from the roots of Mexico City such as maca root powder, maracuya (passionfruit) oil, and prickly pear oil. 


Valfre is another Los Angeles based brand, founded by Mexican artist Ilse Valfre. All of the designs come from Ilse’s very own imagination, reflecting a psychedelic world with the characters she creates. The brand continues to grow with different designs almost every month, and has products ranging from clothing to art and home decorations.


Queer Latinx Los Angeles native Iliana is the owner and creator of the online art brand GrowMija. Iliana created the business for her younger sister, to show inclusivity in art and develop a love letter to brown girls everywhere. Her art includes stickers, pins, and canvases that show women of different colors, body, and hair types. 

Sunday Energy 

Dominican-American Melissa Flores is the founder of the jewelry collection, Sunday Energy. The purpose of each piece of jewelry sent out is to feel the love and positive energy, and they vary from anklets to evil eye earrings. This business is simple, it’s about making jewelry with a purpose. 

Yola Mezcal

With a recipe passed down from her grandfather, Yola Jimenez is the core founder and crafted her own Oaxaca based mezcal business, Yola Mezcal. The business is exclusively run by women and supports employees with direct pay, choosing their hours, and offering childcare or bringing their child to work. 

This mezcal can be found all-around California and New York in various bars, restaurants, and liquor stores. Yola Mezcal didn’t stop with mezcal and held an all-female identifying event called Yola Dia in 2019, where women artists, musicians, and activists showcased their work on the festival grounds in Los Angeles’s Historic Park.

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